The influence of the man behind revival of dying Book of the Month Club could be of great interest to every potential book reader. When John Lippmann took charge as new CEO of the Book of the Month Club, he knew the state of affairs of the Club. Despite knowing that the Club’s membership was consistently declining, he though inappropriate to disclose it because it could be further adverse for the business. Lippmann always kept a positive outlook of the Club by saying that the club is growing rapidly. What he said was what he did eventually.
Today, John Lippmann is proud of the Book of the Month Club he nourished, overhauled, relaunched, and developed for a new look for modern generation and to fit in the current scenario of online book selling. Lippman has gratitude to readers, authors, and publishers who supported him in his mission. He is also grateful for the strong reception that the relaunched club has received from valuable book community. The Club has further mission of connecting readers, authors, and publishers around great new books. Lippmann looks forward to a positive future for the Book of the Month Club.
Lippmann created bright future for emerging novelists
The traits of John Lippman are not just appreciable for remake of Book of the Month Club, but new features introduced by Lippmann are worth mentioning that contributed to the successful accomplishment of mission of the Club. BOMC features new and midlist authors to help readers to discover books beyond the bestseller list. This is the great objective of Lippmann. He selected debut novels from emerging authors in the selection list of Book of the Month. It is pretty fortunate for new writers to find place of their debut work in the Book of the Month. It sounds great and it’s a great idea as well. The Book of the Month relaunch is a bright future of emerging novelists.
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John Lippmann who is the CEO of Book of the Month Club has made a huge success with his ideas of re-launching a brand which faded with time. The Book of the Month Club was launched in 1926 and had a successful run-up but due to Amazon their membership started shrinking and it was on the step of getting close.
It was the time when he believed in himself to bring a drastic change by launching Book of the Month online.
His effective ideas and thoughts
John Lippmann is a very determined personality and to achieve his dream he took the most successful steps. And his first step was the idea of Millennial Women, used to buy subscription boxes from Stitch fix and Brichbox can have a new form in the book club if he made the business online and digital and by offering a pile of books from new and encouraging fiction writers.
And to achieve this he closed the club and the present members were moved to the other clubs of Bookspan. And finally, he re-launched the Book of the Month in 2015. And with a great success today, all the subscribers pay $14.99 for a month and get an option to choose any of the five hardcover books and they can also subscribe extra books by just paying $9.99.
About John Lippmann
John Lippman had a clear vision of making an impossible thing possible by understanding the different aspects of how he can bring a change in the declining business. He focussed on the number of fundamental changes to be brought in order to bring a new transition in the Book of the Month club.
He is helping in launching a career by helping the authors to market the book which is difficult for them to market. His work will be always appreciated today and always.