John Lippmann who is the CEO of Book of the Month Club has made a huge success with his ideas of re-launching a brand which faded with time. The Book of the Month Club was launched in 1926 and had a successful run-up but due to Amazon their membership started shrinking and it was on the step of getting close.
It was the time when he believed in himself to bring a drastic change by launching Book of the Month online.
His effective ideas and thoughts
John Lippmann is a very determined personality and to achieve his dream he took the most successful steps. And his first step was the idea of Millennial Women, used to buy subscription boxes from Stitch fix and Brichbox can have a new form in the book club if he made the business online and digital and by offering a pile of books from new and encouraging fiction writers.
And to achieve this he closed the club and the present members were moved to the other clubs of Bookspan. And finally, he re-launched the Book of the Month in 2015. And with a great success today, all the subscribers pay $14.99 for a month and get an option to choose any of the five hardcover books and they can also subscribe extra books by just paying $9.99.
About John Lippmann
John Lippman had a clear vision of making an impossible thing possible by understanding the different aspects of how he can bring a change in the declining business. He focussed on the number of fundamental changes to be brought in order to bring a new transition in the Book of the Month club.
He is helping in launching a career by helping the authors to market the book which is difficult for them to market. His work will be always appreciated today and always.